Turkey: Success Story from the 2018 European Mobility Week
B&S Europe, together with the European Union Delegation to Turkey has been working to support the communication and organisational activities for European Mobility Week.The European Mobility Week (EMW) is an event held every year in Turkey since 2002, from 16 to 22 of September. Being inspired by the success of the Car-Free Day which started as an European initiative in the year 2000, EMW focuses on a particular topic related to sustainable mobility. This campaign provides the perfect opportunity to present sustainable mobility alternatives to local residents and to explain the challenges that cities and towns are facing. By taking part, towns and cities can showcase the benefits of cleaner transport choices and make progress towards better mobility in Europe. Local authorities are strongly encouraged to use the week to test new transport measures and get feedback from the public. It is also an excellent opportunity for local stakeholders to get together and discuss the different aspects of mobility and air quality, find innovative solutions to reduce car-use and transport emissions, and test new technologies and planning measures.
The global objective of the assignment given to B&S Europe is to communicate the EU's policy objectives in Turkey in transport sector to the general public, supporting in their cooperation with municipalities, other public administrations and civil society organisations in their activities organised for European Mobility Week and raising public awareness in Turkey about EU 's transport policy priorities. This has been realized by providing speakers for conferences to be conducted during the week, establishment of information stands, entertainment activities for children and families, movie and documentary screenings, design, production and printing of campaign and promotional materials, translation of campaign materials into Turkish and other similar activities done in respect to EMW.
The European Mobility Week has succesfully meet its goals to raise public awareness bringing light on transport infrastructure and mobility issues every year.